About This Balm

We are a teeny, tiny company based in Dorset with a team of seven people dedicated to improving the mental wellness of as many clients that we can, across the world.

Our founder and CEO Amanda Strowbridge has been a coach, therapist, formulator, disruptor and educator in the wellness industry for 35 years. She has worked with thousands of clients from corporates such as Warner Bros, Channel 4 and Endamol to celebrities, CEO’s, and everyone in between.

15 years ago she trained in the science of Zoopharmacognosy, a behavioural science that studies the way that animals intrinsically choose and self-dose medicinal plants in their natural environment. She decided to test this science on her own human clients and found yes, humans still have the ability to choose their own ingredients and therapeutic remedies, depending on what the body and mind needs at that specific time.

Amanda has a busy private practice as a clinical hypnotherapist, NLP Master and physical therapist and wondered if this new discipline could be used in some way to help her clients with their mental as well as physical wellness.

After evaluating her theories over the course of nearly a decade she came up with the idea of Aromacognicity™. A unique therapy whereby clients choose their own medicinal plant remedies which are then formulated into a unique and personalised multiuse balm. This Balm™ can then be used in conjunction with their own personal meditative recording to anchor new positive messages into the subconscious and help create new opportunities, erode fears and propel our clients into their best and happy lives.

At the beginning of 2023 we wanted to provide the online version of Aromacognicity™ sessions and so we launched This Balm™.

We really want to enable as many people as possible to access this therapy in an affordable and yet still personalised way. When you fill out your consultation form your product will be recorded and formulated for you by real therapists and real humans. We are not automated and you are not talking to an algorithm. You are talking to us, and we are listening.

We care about you as an individual and want to provide the most personalised service we can for you at an affordable price.

We are so excited to be embarking on this new journey and we hope you will join us.

Together we can do wonderful things.